Bum Marketing Blunder

“Give a man a fish…”
Wednesday, October 19, 2005

On the walk back home through the Tenderloin I was approached by a woman who was in dire need of some spare change. As I walked toward her, she made a quick change in direction to bring us face-to-face, at which point she delivered her marketing message: “White boy, do you have any spare change? I need to get some…”. With her misguided plea of “white boy,” I was totally thrown off. Maybe a quick lesson in addressing your audience would do her some good.